Philippe D´Exelle, CEO & Owner
Founder and chief visionary, Philippe is the driving force behind the company. He loves to keep his hands full by developing new products and expand his business to new countries.
Olga Zernerová, Administration
Backbone of all administrative operations in our company. Conscientious and meticulous, Olga is there to coordinate timely delivery to our customers.
Kateřina Zoubková, CEO
Full of positive energy, Katka is a great Team player. Always available for her colleagues, partners and customers. She has the full view over the companies operations and therefore is quick in making the right decisions.
Bernard Schaut, Key Account Manager
Introducing new products to the market, running promotion campaigns, marketing support. Bernard is mostly on the road, visiting our distributors and fine-tuning the cooperation.
Our history
Woolf was founded by Philippe D'Exelle in 2013 in the Czech Republic with a vision to offer high-quality products for our four-legged family members. Since then, we have grown rapidly and today distribute Woolf in over 90% of Europe and large parts of the Middle East.
We are proud to offer an extensive range of over 150 different products, and we own our own production in Spain, among other places, to ensure the highest quality standards.
At Woolf, we work hard to create sustainable and nutritious products that our customers can trust. Together with our retailers, we aim to continue to grow and spread our passion for animal welfare worldwide.
Our misson
At Woolf we believe our pets deserve only the best. Our principles are based on offering high-quality products that are safe and nutritious. We only use ingredients intended for human consumption, ensuring a high standard in every product we offer.
The details of production are protected by patents with our trademark, but we can tell you that our Woolf Snacks classics are made using a "roasting" production process, while Woolf Snacks Cubes are made by "slow cooking". Both methods result in a process that is long-lasting and efficient, resulting in an incredibly high percentage of proteins in the products. This means that we do not need to add artificial additives for taste, color or the like, unlike many other brands.
Our mission is to continue to deliver the highest quality products that promote the health and well-being of our beloved pets.
Our values
At Woolf, we are committed to delivering exceptional quality in every product we create. Our priority is to ensure that our customers receive nothing but the best.
We are not a company that buys finished products from mass production factories. For part of our range we are our own manufacturer with our own unique formula. For the other part of our range, we have very close and long-lasting relationships with a few unique processors. We care about the well-being of animals and the working conditions of our employees. We are not a brand that chases lower prices at the expense of quality, which also explains why our products can be more expensive.
Our dedicated team closely monitors quality, safety, and well-being within our production facility in Spain and we will never compromise on these standards. We believe, in maintaining complete control over the products we offer, ensuring that they meet our high expectations and those of our customers.